Such an interesting set of themes coming through in this latest Fast 50. Smaller businesses and higher growth are the themes of the day.
Simon Peacock, director at Catalyst Corporate Finance, which compiles the list, said it had become increasingly dominated by smaller SMEs, with a record 33 new entries this year. “Smaller players tend to be more fleet of foot when it comes to innovations,” he added. “And the retailers are rolling the dice a bit more on smaller brands, with young shoppers today also taking health much more seriously. Consumers genuinely understand what makes a healthy product and this is perhaps the first time we have seen that come through in the Fast 50.” Peacock added: “In the past two years, if you wanted to launch a startup or challenger business in the food industry, it has probably been the best market you have seen for a long time, whether that is branded or just innovative clever products in private label.”