Today I'm visiting the UK Outdoor Trade Show in Warwickshire where some of the best UK and international retailers and distributors are exhibiting their latest and greatest products.
I've spoken to some fantastic companies including Páramo, an Andean-inspired high-performance clothing retailer that employs biomimicry technology in its garments, and Grangers International which specialises in product protection solutions. It's clear from these conversations the UK is becoming more active and embracing the great outdoors, whatever the weather, with retailers focusing product development on high-performing and durable products.
Another standout stall is Ruffwear. From dog harnesses to canine cooling vests, the performance dog apparel retailer serves the booming pet sector, producing high tech gear for our four legged friends.
Looks like it's time to swap the brogues for boots...
Outdoor Trade Show 2017 The largest outdoor industry exhibition in the UK