Buying a creative agency may seem unusual for Accenture, known as a serial acquirer of consulting businesses, but it has already taken stakes in digital agencies IMJ Corporation in Japan, AD.Dialeto in Brazil, PacificLink in Asia, US creative shop Chaotic Moon and Swedish digital content business Brightstep.

There have been many well-documented casualties of 'people business' acquisitions, including the fall out from the acquisition of talent management business Kaisen and property consultancy business Drivers Jonas, both by Deloitte. Although Accenture is well known for its digital capabilities and has form, I will watch with interest to see how the Soho media types integrate with the SAP implementers!